Business Writing training and coaching
Proposals | Marketing | Reports | Presentations
Great writing gets results
Great writing starts with clear thinking
Maybe you’re an expert in your field, or passionate and knowledgeable about a specific topic that’s going to make a real difference to your customers. Maybe you’re an innovator or consultant, with a headful of amazing ideas. Perhaps you lead a team or manage part of a business, and know that buried inside, there are unique insights which could transform your business.
I created Storyboardr because I firmly believe that people all over the world have fantastic ideas, but when it comes to writing about them, they often don’t know where to start. They may not know what to write about - and what to leave out. And they probably don’t know exactly how to engage their readers. All of these things risk turning their incredible idea into a confusing, bland and boring report, blog, paper or presentation.
The great news is that better writing is easily achieved. But you do have to start thinking differently. I’ve called my business Storyboardr because organising your thoughts - storyboarding - is the key.
Services
-
Courses
Online courses for you to study at your own pace, helping to introduce new techniques which you can use right away to make a difference to your business writing
-
Training
In-person and remote training courses tailored to your business’s needs. A strong emphasis on practice means you’ll gain new skills you can start using immediately.
For students of the courses, I can offer coaching, tailored support and cohort-based packages to help you develop your skills
-
Resources
Worksheets, examples and other useful resources to help you understand and develop your techniques for specific types of writing such as bids and proposals, communicating data and risk information, and developing presentations
Writing. Storytelling. Presentations
Are just the start
Storyboardr focuses on helping you develop a writing style which works for you. It’s not a method, but a set of techniques that you can adapt, use and improve to make your writing really stand out. And still keep your own personality in what you create.
Storyboardr won’t turn you into a best-selling author, but you’ll become a better writer. I’m not really training you in storytelling, but you will tell better stories. And this isn’t about presentation skills, but you’ll give better presentations. Why? Because the techniques I use start with organising ideas, which you can then use in all sorts of ways.
And let’s be clear, business writing comes in all sorts of shapes and sizes, from deeply technical reports or crucial risk assessments full of precise data, to simple emails that just have a job to do. Storyboardr training will help you think about what you want to achieve, and then how to turn that into whatever written product you need to do the job for you
“Ok, but…”
“I’m not a writer!”
Almost certainly not true. But you’re not a trained, professional writer, perhaps. The Storyboardr techniques are designed specifically for people like you, and don’t demand years and years of professional writing experience.
“It doesn’t have to be great writing, a quick email will do”
It’s often tempting to think this, and maybe in some cases it’s ok. But time spent thinking about what you want to say shows respect to your audience, and will probably save time and effort working out what you’re trying to say. This doesn’t just apply to emails - Slack messages, presentations, meetings and more all benefit if you make the effort to think through what you want to say first
“I can’t possibly make such a complex subject simple to understand!”
Yes you can! But it means thinking first about what you are trying to achieve with your report, presentation or paper. If you focus on the results, you’ll easily be able to convert your expertise into a powerful, exciting and engaging document. Don’t think about this as “dumbing down”, it’s giving people and insight into your world.
“The software will turn my ideas into a decent document”
There’s no doubt that software and clever AI-powered services will make a big difference to mediocre writing. But they can’t come up with the killer idea that’s going to set your business on its path to success. Ideas come from you; Storyboardr helps you put them into words which make a difference